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Sweet Dreams Society
Led by Grammy Award-winner DJ White Shadow and Graduate Hotels®, the Graduate Sweet Dreams Society is a creative-empowerment incubator that kicks off with an immersive three-month artist-in-residence program hosted at Graduate Hotels across the country.
CREATIVE DIRECTION, STRATEGY, ART DIRECTION, BRAND IDENTITY



The brand identity was inspired by the collegiate secret societies of the early 20th century.

web design
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