Marine & Lawn is a collection of hotels set along Scotland’s most storied golf coastlines, from St Andrews to North Berwick to Troon. Places shaped by wind, salt air, and the quiet discipline of the game. There is a certain restraint to them. Early light on the fairways. Clubhouse rituals. The weight of history carried lightly.

I shaped the brand world to honor that heritage without turning it into nostalgia. The identity and visual language draw from the textures of Scotland. Tweed, sea grass, aged wood, stormy skies. The digital and photographic direction was built to feel intimate and transportive. Less hotel, more pilgrimage.

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CREATIVE DIRECTION, STRATEGY, ART DIRECTION, BRAND IDENTITY, WEBSITE DIRECTION, PHOTOGRAPHY DIRECTION